Trump's Tariffs Cause a 17% Drop in Chinese Bike Exports to the US; Hebei Aisimei Technology Co., Ltd. Breaks Through with Multi-Market Strategy
According to the latest report from the authoritative international bike industry media outlet *road.cc*, the continued impact of tariffs imposed during US President Trump's administration led to a 17% year-on-year decrease in Chinese bike exports to the US in the third quarter of 2025, with traditional single-market-dependent enterprises facing significant pressure. Against this backdrop, Hebei Aisimei Technology Co., Ltd., deeply rooted in the global market, achieved a counter-trend increase in total exports by employing a multi-regional strategy of "stabilizing in Europe and the US while making breakthroughs in emerging markets," providing a "risk-resistant" model for the industry.
Tariff Impact: US Market Exports Hindered, Industry Accelerates Transformation
The survey data released by *road.cc* indicates that since the Trump administration imposed tariffs of 15%-25% on Chinese bikes and parts, the average cost of Chinese exports to the US has increased by 22%, directly resulting in a 17% decrease in export volume in the third quarter of 2025, from 420,000 units in the same period last year to 350,000 units. Some small and medium-sized enterprises reliant on the US market have suspended or reduced their US operations due to squeezed profit margins.
“Tariffs have indeed reduced the competitiveness of traditional US orders, but this has also forced us to accelerate market diversification,” said the Overseas Business Director of Hebei Aisimei Technology. The company's exports to the US accounted for 30% in 2023, and this figure has been adjusted to 18% by 2025. By expanding into new markets in Europe, Latin America, and Southeast Asia, the company has effectively hedged against the risks of relying on a single market. Data shows that during the same period, the company's exports to the Middle East increased by 27%, and exports to emerging markets such as South America and Central Asia grew by over 40%.
Industry analysts point out that the short-term fluctuations in the US market are not due to shrinking demand, but rather to supply chain restructuring following cost shifts. A survey by road.cc shows that in the third quarter of 2025, the total volume of bike imports to the US only decreased by 3%, with some orders flowing to Southeast Asian assembly companies. However, Chinese companies, leveraging their technological accumulation and full-industry chain advantages, still hold a 58% market share in the mid-to-high-end market.
Breakthrough for Enterprises: Compliance + Multiple Markets, Building a Resilient System
Faced with tariff pressure, Hebei Aisimei Technology focused on both “product compliance” and “market layout” to achieve growth against the trend. On the product side, the company's core brand, ESMEBIKE, has passed EN testing, CE certification, and US CPSC safety standards. Developed specifically for the US market, its lightweight road bikes, through optimized frame materials and manufacturing processes, keep costs within a reasonable range even after tariffs, maintaining a 15% market competitiveness.
"We don't rely on a single market; instead, we customize products according to the needs of different regions," explained the technical director. For the European market's high environmental requirements, the company launched a recycled aluminum frame e-bike, reducing carbon emissions by 30% and meeting EU EN 15194:2023 standards. For Southeast Asia's rainy climate, they developed sand- and waterproof mountain bikes, achieving a market share exceeding 12% in Indonesia. For Latin America's "bike first" policy, they launched high-performance commuter bikes, leveraging Brazil's tax breaks to double orders.
Production capacity is equally crucial. Hebei Aismei Technology Co., Ltd.'s 7,200-square-meter production base has intelligent production lines with a daily capacity of 1,000-5,000 units, further reducing costs through large-scale production. “Even with tariffs, our mid-to-high-end models are still 20%-25% cheaper than European and American brands, which is our core advantage,” the production manager added.
Industry Outlook: Multi-Regional Layout Becomes Mainstream, Technological Innovation Determines Success
Road.cc predicts in its report that the US bike tariff policy may remain unchanged in 2026. Chinese companies need to continuously adjust their market structure and enhance product added value through technological innovation. Hebei Aisimei Technology Co., Ltd. has launched a new round of technological upgrades, collaborating with universities to develop flexible battery technology. It expects to launch an electric-assist bike with a range of 200 kilometers in 2026, and simultaneously develop an intelligent cycling cloud platform to enhance its premium pricing power through a “hardware + service” model.
“Tariffs are both a challenge and an opportunity; they make us pay more attention to the balanced development of the global market,” said the general manager of Hebei Aisimei Technology Co., Ltd. The company plans to increase investment in emerging markets in the Middle East and Africa in 2026, aiming to control its dependence on any single market to within 20%.
From industry data from road.cc to practical cases from enterprises, Chinese bike companies are proactively transforming to cope with fluctuations in the international market and embarking on a new growth cycle in the global $70 billion bike market, driven by a dual approach of "multi-regional layout + technological innovation".
Reference information：
1.Chinese bikes to US down 17% amid Trump tariffs. road.cc. 2025-10-30. http://road.cc/content/news/chinese-bikes-us-down-17-amid-trump-tariffs-313851
2.Analysis of the Global bike Market Size in 2025. China Report Hall.2025-10-09. http://m.chinabgao.com/info/1288190.html
Note: We offer a multi-market customized model catalog and exclusive import procurement pricing.
